Collection: SLANG

SLANG is born where no one thinks they are creating anything.

On a street, in a chat, in a group of friends.

It has no author, yet it enters everyone's language.

"Top of the life" means almost nothing and, for that very reason, it means so much.

Taken out of conversation and placed on a canvas or a t-shirt, a phrase stops being just a figure of speech and becomes the involuntary portrait of a generation that creates without asking for permission.

Because even inventing a new way to say an old thing is a creative act.