Burn Icons - Prada

Everything stems from a quote attributed to Vittorio De Sica:
“Never cry over things that cannot cry for you.”
Then, a reflection on the difference between price and value, to put what truly matters back at the center.
It seems like a simple concept, almost obvious. But if you don't stop to think about it, it's easy to confuse value with possession, desire with need, and purchase with happiness.
BURN ICONIC was born from this.

• Acid- and lignin-free and made to last.
• The natural finish enhances vibrancy and depth.
• Textured matte surface that enhances depth without losing clarity.
• Handmade wooden frame from Italy.