MASTER ICONS

It all stems from a quote attributed to Vittorio De Sica:

“Never cry for things that cannot cry for you.”

Then, a reflection on the difference between price and value, to put back at the center what really matters.

It seems like a simple concept, almost obvious. But if you don’t stop to think about it, it’s easy to confuse value with possession, desire with need, and purchasing with happiness.

BURN ICONIC was born from this.